[vc_custom_title title=”‘Meye’ Cadbury Roses” heading=”h1″ size=”none” color=”#3e3e3e” m=”0 0 0px” extra_class=””]
Mother’s day is often treated as a day to celebrate the women who gave birth to us, but in many cultures the responsibility of raising a child is not left to one person, but rather a group of Mother figures.
Cadbury collaborated with indigenous artist Michelle Kerrin to create a Mothers Day Roses Box which explores the importance of the matriarchy and celebrates the community of women who raise us.
Agency: Ogilvy Melbourne
Client: Cadbury Roses
Director: Stefan Raabe
Producer: Annie Thiele